USC SL Gateway
USC eLand was designed to meet three main goals:
1. To serve as a common access location for Second Life assets of the University of Southern California
2. To foster interest in the possibilities of virtual worlds and creative experimentation among faculty and staff, by providing a location, resources, and personnel to facilitate projects
3. To serve as recruitment tool and a destination for prospective and current students
However, beyond being just a crossroads in SL, where traffic passes through to other locales, the USC Gateway should be a destination in and of itself, where discussion and exploration might occur. With this in mind, any build should be immersive and interactive, containing unique elements that set it apart from other sims extant in Second Life.